New Mohawk Airlines, The Almost Progressive Airline Amongst An Amazing Marketing Stimulate You've Never Heard Of

With the advent of the jet age, as well as piece some passengers were complaining almost Mohawk’s outdated aircraft, Mohawk was phasing out the in conclusion of its Douglas DC-3s as well as working to proceed a few of them unopen to for every bit long every bit possible inwards monastic tell to render some extra elevator as well as generate revenue.

At that minute some marketing genius decided that if they were struck alongside erstwhile airplanes, they powerfulness besides decorate them to expect fifty-fifty older.

In a most novel marketing ploy to brand the erstwhile birds every bit attractive every bit possible, the companionship looked at pictures of erstwhile railroad cars, measured the aircraft for lace headrest covers, gold-filigreed wallpaper, as well as Victorian curtains, as well as painted 2 of its remaining DC-3s inwards a Gay Nineties topic as well as christened them “Gas Light Service” aircraft.

The topic was applied brilliantly – alongside a marketing ploy designed to brand businessmen experience every bit if they were enjoying an exclusive “private club” type of service - interiors of the planes featured brocade curtains as well as railroad vehicle lamps, the flights were restricted to men only, every Stewardess was dressed similar a trip the lite fantastic hall lady passing out five cent cigars, pretzels, as well as costless beer,... as well as the airline schedules carried the alarm that passengers should unopen the windows when going through tunnels.

It was a wonderfully light-headed advertisement that worked brilliantly; all of a precipitous passengers wanted to wing the previously scorned airplanes instead of their faster rivals. During the 2 years of service, 1960-62, Mohawk served 31,700 cans of beer, 17,600 cigars, a ton of pretzels, as well as one-half a ton of cheese, as well as earned plenty coin to purchase novel airplanes.

The companionship finally retired the in conclusion of its DC-3s inwards 1962.

When hired past times Mohawk Airlines on eleven Feb 1958, Ruth Carol Taylor became the start out African-American flying attendant inwards the United States. Six months later breaking i historic barrier, Ruth Taylor's career ended due to some other discriminatory barrier: the airline's wedlock ban, a mutual do amid airlines of the day. Airlines frequently dismissed flying attendants who married or became pregnant.

In 1961 Mohawk was the start out airline to purpose a centralized computer-based reservation service, as well as inwards 1965 the start out regional airline to purpose flying simulators

What happened to Mohawk? Zapped past times the triple whammy of a long, bitter strike, a recession as well as the shutdowns of General Electric plants inwards the Northeast — Mohawk’s primary source of corporate traffic — the airline never made it to the deregulation starting line. It was sold to Allegheny inwards 1972.