New Get-Go Fourth Dimension I've Seen A Vintage Scat Pack Membership Newsletter (They Were Quarterly)
With musculus automobile mania nigh its peak, Chrysler Corporation, inaugurated the Scat Pack for Dodge, which was successful plenty to hold upward copied every bit the Rapid Transit System for Plymouth. The Scat Pack did non alter the cars (aside from a twin “bumblebee” stripe that could hold upward deleted yesteryear the buyer, in addition to a decal inset in addition to emblem on the Super Bee), but gathered upward the nigh musclebound Dodges inward ane group.
(Mark Donaldson indicated that the Dodge marketers may accept gotten the persuasion from existing slang — an article inward Hot Rod quoted ane of the master Ramchargers every bit proverb the “scat pack” originated alongside before Plymouths in addition to Dodges.) When the plan officially launched to Blue Planet inward 1968, the Scat Pack held the Charger R/T, Coronet R/T, Dart GTS, Swinger 340, in addition to Super Bee. The plan included impress ads, brochures, a national club, decals, in addition to wearables.
Scat Pack cars all had to run across the requirement of beingness faster than a 14.99 instant quarter mile.
In 1970, the Scat Pack cars were listed every bit Dart Swinger 340, Coronet Super Bee, Challenger in addition to Charger R/T, in addition to Charger Daytona — a automobile that was non genuinely built. In 1971, the Charger Super Bee replaced the Coronet version, in addition to the 340 Demon was added to the list; that was the concluding twelvemonth of the promotion.
When nearly 100,000 Chargers were sold, Plymouth realized that Dodge was onto something in addition to did the same affair - gathering upward a serial of cars into a “club.” The Rapid Transit System was presumably based on the R/T (Road in addition to Track) title, though maybe it was but a clever fighting of wordplay.
In 1970, Dodge created a Scat Pack Club, consummate alongside a newsletter. They besides made the Direct Connection parts catalog available to members at no cost, in addition to fix “Scat Packages” of Mopar parts.
These included the
Showboat (dressup kit),
Read-Out (gauges),
Kruncher (drag/strip),
Bee-Liever (manifold, carb, cam, headers),
in addition to Top Eliminator (Six-Pack setup, electronic ignition - yes, inward 1970 - electrical fuel view in addition to cool can.)
People joining the Club got the catalog, wallet card, jacket patch, bumper sticker, xl page take away to auto racing, the monthly Dodge Performance News, in addition to the quarterly Dodge Scat News. The full toll was a stunningly depression $3 per year
(Mark Donaldson indicated that the Dodge marketers may accept gotten the persuasion from existing slang — an article inward Hot Rod quoted ane of the master Ramchargers every bit proverb the “scat pack” originated alongside before Plymouths in addition to Dodges.) When the plan officially launched to Blue Planet inward 1968, the Scat Pack held the Charger R/T, Coronet R/T, Dart GTS, Swinger 340, in addition to Super Bee. The plan included impress ads, brochures, a national club, decals, in addition to wearables.
Scat Pack cars all had to run across the requirement of beingness faster than a 14.99 instant quarter mile.
In 1970, the Scat Pack cars were listed every bit Dart Swinger 340, Coronet Super Bee, Challenger in addition to Charger R/T, in addition to Charger Daytona — a automobile that was non genuinely built. In 1971, the Charger Super Bee replaced the Coronet version, in addition to the 340 Demon was added to the list; that was the concluding twelvemonth of the promotion.
When nearly 100,000 Chargers were sold, Plymouth realized that Dodge was onto something in addition to did the same affair - gathering upward a serial of cars into a “club.” The Rapid Transit System was presumably based on the R/T (Road in addition to Track) title, though maybe it was but a clever fighting of wordplay.
In 1970, Dodge created a Scat Pack Club, consummate alongside a newsletter. They besides made the Direct Connection parts catalog available to members at no cost, in addition to fix “Scat Packages” of Mopar parts.
These included the
Showboat (dressup kit),
Read-Out (gauges),
Kruncher (drag/strip),
Bee-Liever (manifold, carb, cam, headers),
in addition to Top Eliminator (Six-Pack setup, electronic ignition - yes, inward 1970 - electrical fuel view in addition to cool can.)
People joining the Club got the catalog, wallet card, jacket patch, bumper sticker, xl page take away to auto racing, the monthly Dodge Performance News, in addition to the quarterly Dodge Scat News. The full toll was a stunningly depression $3 per year
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